Pro Edges Painting

Problem

Halifax has no shortage of painting contractors, and almost every one of their sites looks the same: a truck photo, a phone number, a vague promise of quality. Homeowners can't tell a careful crew from a sloppy one before they've already let someone in the door, and a paint job can't be quoted instantly the way a small repair can: someone has to see the walls first. Pro Edges needed a site that made craftsmanship visible up front and turned its own tagline, "Sharp lines, solid work," into something you feel scrolling, not just read.

Process

1 Sharp lines, solid work2 We paint everything, in four cards3 Drag to see the difference4 One short form instead of a wizard

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Sharp lines, solid work

The tagline is the whole visual system. Oversized slab type sits under a hero photo of the actual crew and truck, and the photo's edges are torn like a brush stroke instead of cut square. The words Solid work sit on a painted orange swipe. The primary button and a quieter See our work link give the visitor a clear first move.

We paint everything, in four cards

Four services get equal weight in a two by two grid: interior, drywall repair, exterior and staining. Each card has a line icon, a short promise and its own Get a quote link, so a visitor can go from reading to asking without hunting for a button. A closing line covers anyone who is not sure what they need.

Drag to see the difference

A static gallery says trust us, and a before and after slider lets people check for themselves. Three real Halifax and Bedford jobs sit side by side with a draggable handle, and Before and After labels stay put so the comparison is never confusing. Each card names the job and the neighborhood.

One short form instead of a wizard

Painting cannot be priced from a menu the way a leak repair can, so the quote form is deliberately small. It asks for a name, email, phone, service type and a few project details, with a checklist on the left that explains what happens next. The promise of a reply within 24 hours and a written workmanship warranty sits right beside the button.

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On mobile

Nothing here is a shrunk-down desktop page. The hero keeps its sticky Call / Free Quote bar within thumb reach for the entire scroll. Services become a swipeable, peeking card carousel with dot pagination instead of a cramped grid. The nav menu and the quote form both open as the same bottom sheet with a drag handle (one interaction learned once, reused twice) so getting around never means reaching for the top of the screen. And the before/after comparisons still take a real finger drag, exactly like a mouse drag on desktop, with no fallback tap-to-toggle needed.

UX flow

No login, no account: a straight line from landing to a submitted quote request.

Color palette

One confident orange against warm off-white and near-black: loud enough to feel like a brand, restrained enough to still look like a professional trade site.

Outcome

Live in production for a real Halifax painting crew. The brand system (oversized type, the brush-stroke motif, the before/after proof) repeats identically across hero, gallery, and quote flow, so the site reads as one confident voice instead of a stitched-together template. And the before/after slider gives the crew a page they can text a prospective customer instead of describing the work over the phone.